The serum quickly and effectively improves skin firmness, while at the same time lightening the skin and reducing discolorations, smoothing, healing, and enhancing skin while promoting a bright glow. It is an excellent choice for skin whitening and adding radiance. Additionally, it can help diminish the visibility of acne scars and wrinkles. Can Eveline skin whitening serum be applied directly on the face? Yes, you can apply a whitening serum directly to your face. Just make sure to cleanse your face first. Apply a small amount of serum. Gently massage it into your skin. Follow up with a moisturizer.